It has been shrouded in mystery. Now that it is out, Tata Nano a very cute. The verdict is unanimous. Tatas have lived up to their name with the ‘people’s car’ Nano. Are consumers ready for the world’s cheapest, no frill car? The latest street car only for Rs. 100000 seems to be indicative of aspiring Indian middle class. After buying a Nano, at least the Indian family circus will travel more safely. Rather than having a family of five precariously dangling on a two wheeler at peak traffic, Chunoo, Munoo, Pappu and of course mummy and papa, can travel in the Nano.
The car-nival now hots up in India as the new car is bone cheap. The car is lightweight. Well the family can just haul it on the shoulders rather than pushing it from behind! Jokes apart, the car has one swipe, no power steering or ultra cool window panels and no ac. This could be a big blow for buyers, unless it can be added later to beat the tropical summers. And it is environmental friendly. Courier boys are already asking bosses for car loans. Move over Mr. Henry Ford, Ratan Tata takes over the wheels!
Despite this nearly one million luxury cars were sold in the country last year. A no-frill car is also an indication that economic travel is the ‘in thing’. Did they get the idea from the low cost airline Air Deccan? Nope, it is straight out of a family contraption that is seen on roads in neighboring Pakistan and the microcar in Sri Lanka in different avatars! Now why would Tata launch such a model in the market when none of its rivals feel it is a feasible option? If Ratan Tata has decided it is a good idea on Indian roads then it has to be, if past records of the company are to be believed.nbsp;There is a need for four wheelers but the budget conscious group is looking at presenting a better model to look at and own.
If you would like to be seen on the road driving this car is what the bugsy car features. While Maruti Udyog is facing serious competition from this new branded car, the costs are likely to go up, as will the taxes.nbsp; When a two wheeler cost and the Tata car cost will be only Rs. 30, 000/- will the latter do will in the market? If the car is safe enough, meets emission standards, and looks a million dollars then maybe people will buy it.
And in a country like India where auto rickshaw drivers are let loose like misguided missiles, will the Tata car match James Bonds’ convertible speedometer and give an electric performance? Will it seduce the bicycle and mobike riders to switch gears? Tata hopes to make enough dreams come true. When Maruti Udyog had come out with the people’s car it was affordable and feasible. The Maruti 800 is still on the roads. Will Tata displace it?
Contact: 9820674746 Mr. Rajendra for second hand cars in Mumbai.